GE's Environment Push Hits Business Realities
Below is an article about GE's eco-imagination strategy. It aims to bring eco-friendly technology and innovate GE to be a greener company so as to achieve long term success in the age of sustainable development. I am a strong believer of this idea as the company will have a better position when facing challenges of climate change. Anyway, I do believe it is not an easy job. Today's Wall Street Journal published a story about how difficult it is even for a company like GE.
By Kathryn Kranhold
Two years ago, General Electric Co. Chairman Jeffrey Immelt vowed to make GE a corporate leader in addressing climate change. Since then, Mr. Immelt says, he's heard a refrain from some big GE customers: "'Can't you just shut up and sell us stuff?' That would be a paraphrase, maybe with a few blanks in between."
Customer grumbling isn't the only hurdle facing the effort to bring earth-friendly policies to a $163 billion-a-year conglomerate that sells everything from airplane engines to light bulbs. Some of Mr. Immelt's underlings have questioned whether carbon-dioxide emissions are a proven cause of climate change.
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