管理大师终于也来点评企业社会责任了！
最近一期的哈佛商业评论上，迈克尔.波特撰文评述了企业战略与社会的关系，这应该是波特第一次直接写关于企业社会责任的问题。光看摘要就觉得这篇文章会很有意思，因为它直接了当地指出，公司公益慈善战略与公司的核心竞争战略完全割裂是一种严重的浪费，对企业、对社会皆无益处。企业社会责任则是寻求企业价值与社会价值的统一，而且将是一种革命性的管理思维创新。
其实，波特在以前的一些文章当中也曾经提起过类似的观点。我记得一篇文章是写绿色竞争力的，另一篇文章是写公司慈善的竞争优势的。好几年前出版的。里面也是将企业环境管理和慈善活动与公司竞争力联系起来看待的。
波特开始谈CSR，哈佛商业评论也谈CSR，看来，主流商业社会这次是玩真的了。
麦肯锡其实也已经发表过两三篇关于企业社会战略的文章了，也值得一读。
The guru of strategic management finally began to talk about CSR.
In the recent issue of Harvard Business Review, Prof.Michael E Porter published a new paper about society and strategy, which might be the first essay of Porter directly on CSR. The abstract looks quite interesting as it directly goes to the point that corporate chartity strategy and corporate business strategy are frequently disconnected with each other, which is a great waste of resources and would not benefit company and society. It says that CSR would be a new strategy to combine mutual benefits of company and society, and it might become a brand new management philosophy.
Actually, Porter did mention similar points in his previous work. As I remember, his papers on environmental competitiveness and corproate philanthropy advantages have expressed a similar concept that company should look at environmental management and corporate giving strategically. These papers were published a few years ago.
Porter began to talk about CSR, so does Harvard Business Review. It sounds that mainstream business is taking CSR serious.
P.S. McKinsey has also released some articles/reports on corporate social strategy, which are worth reading.
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