Yesterday, I was asked by a media friend who was now organizing a CSR conference. She wanted to have some dispute during a panel discussion, and asked me what was the right topic that was able to trigger hot arguement.
I replied to her immediately, discuss the topic "Shall we organize more CSR company Award Ceremony"?
This topic hit my mind for some days particularly when I heard about the Award Ceremony by CSRChina.com.cn and CCTV, PKU. This ceremony was quite big. (click here to visit their website)
I just took a quick look at the winners' list, and found some familiar names as well as new names. It is ok. What surprised me most was that the ceremony also annouced some more special winners with specific titles, such as Best Environment Contribution Company, Best Philanthropy Company, etc.
Then, a question goes to my mind, i.e. whether the organizer designs the title of the winners first, or identifies the winning companies first. It is a ridiculous question, but it is a question that I had when I saw the winner list.
So, shall we organize more CSR Company Award Ceremony? I think the answer is positive if such ceremony can provide real incentives to company with best practices. It is something like university award outstanding students with scholarship. But the question is, whether the criteria is objective, whether the selecting process is transparent, and whether companies face different barriers to joining the competition. It does not make sense if we can not realise the above-mentioned points, and award any companies that you happen to meet...
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