This is just a short English brief for the previous Chinese review of the Book "Building Tomorrow's Company". This is an old book, which was published firstly in 2002, and I happened to see its Chinese translation from the library of Tsinghua University.
The book was written by Philip Sadler and it had a very long but interesting story. In early 1990s, the RSA invited the wellknown management expert, Charles Handy to make a speech with the topic of "what is the purpose of company?" This speech was said to trigger further interest and research of some big companies. Then 25 companies worked together and produced a report "Tomorrow's Company", published in 1995. One year later, a think-tank named Tomorrow's Company was founded in UK. Philip Sadler was invited to join the Board, and led the research team.
In his research, Philip noticed the change of company's approach to sustainable development. More and more companies were not just using their financial performance to measure their development. After gathering enough case studies and other materials, Philip published this book in 2002.
The book consists of three parts, (1) The changing environment of business, (2) what companies have been doing, and (3) inclusive leadership and organization. The book provides a thorough background introduction about why companies need to concern sustainable development and how they can consider the interest of stakeholders.
It was an early book talking about corporate social responsibility. It raises/discusses some very new concepts, for instance, stakeholders, triple bottom line investment, etc. It also mentions many important organizations, such as WBCSD, GRI, etc.
If you are an entry level reader, this book would help you a lot understand some important concepts and scope of CSR.
The pity of this book is that some translation words in its Chinese edition are not that correct, and sentences are not that fluent in Chinese.
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